ABSTRACT
The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc Edo state, prove to be one that have imbibed the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit derivable from marketing research. The data also shows that the company presently embarks on research effort, not depending on government assistance. The strategies are steam from findings got from marketing research made. The various types of research were also rewarded in the study. The fact that marketing research may be disadvantageous under some situation was also considered.
Background of the study
Many millions, if not billion of people will be able to use a range of con...
Abstract
The study examines the impact of inflation on economic growth of Nigeria. Other micro economic variable tested...
ABSTRACT
The study assessed the effects of resistance training on selected biomotor abilities of male football players in Federal College...
ABSTRACT
This study was carried out to examine the effect of employer-employee office relationship on t...
ABSTRACT
Developments in information and communication technology have resulted in the transformation of scholarly publications from pape...
ABSTRACT
The basic thrust of this research was to examine the attitude and perception of Undergraduates...
Background to the Study
Information and communication technology (ICT) is gaining importance in today...
EXCERPT FROM THE STUDY
From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal...
ABSTRACT
This study examined the effect of interest rates on savings in Nigeria Using multiple regression analysis. The...
ABSTRACT
Inadequate support in terms of credit facilities from government and financial institution has been identified as one of the maj...